What you’re about to see is definitely one of the greatest things I’ve ever seen as an automotive guy. Whether it’s a PR stunt or not doesn’t change the fact that Toyota did something that’s just immeasurable as a surprise and great gift.

Michael Dee, a father, husband, and NY City police officer, recently purchased a new Toyota Camry, and in the process bought the 50-millionth Toyota here in the US of A. That right there is a pretty cool title. So Bill Fay, Toyota’s group vice president, decided to shock and awe Mr. Dee by showing up with a camera crew and some balloons to his house and giving him the title to his Camry. Yep, Toyota paid off his Camry for him. That’s already one hell of a gift idea right there. Yet there’s more to this story… because they also gave him a brand new 2013 Toyota RAV4 free of charge, too.

So whether you like Toyota or not, that’s a big deal. A car company giving two cars to a blue collar working man and his family is just a fantastic thing.

Check out the video for the genuine, unscripted surprise gift during a family barbecue.


Press release:

New York City Police Officer Gets Big Surprise at Family Barbecue

Toyota Pays off Car Loan and Gives SUV to 50 Millionth Customer
LEVITTOWN, N.Y., Aug. 29, 2013– Imagine a stranger wearing a suit strolling into your backyard during a family barbecue. He’s carrying balloons, the title to your car and the keys to another car. Sound too good to be true? That’s exactly what happened to NYPD veteran Michael Dee.

Dee became Toyota’s 50 millionth customer when he bought a Camry earlier this year from Millennium Toyota in Hempstead, NY. To celebrate the milestone sale, the company worked with his family to surprise him during a family barbecue in Levittown, N.Y.

While Dee was busy at the grill, Toyota executive Bill Fay snuck into the backyard and presented him the title. Fay then led a flabbergasted Dee to his driveway, where a new 2013 RAV4 waited.

Dee, who will soon celebrate his 20th year of service with the NYPD, was speechless… at first. “I don’t know what to say!” he exclaimed. “This is phenomenal. I can’t explain how much this means to my family and how grateful we are to Toyota! The whole ‘thank you’ thing just doesn’t seem to cut it. It’s a day I’ll never forget.”

“We’re so grateful to our customers in the U.S. on helping us achieve such a huge milestone for our company,” said Fay, Toyota Motor Sales, U.S.A., Inc. group vice president and general manager of the Toyota Division. “To be able to thank our 50 millionth customer in person – one of New York City’s finest, no less – was also a great honor to me personally. By the way, the barbecue was great.”

[Source: Toyota]