Hyundai, a car company that no one’s been able to stop talking about for the last few years, have succeeded again. In commercial driven America, especially during the Super Bowl, Hyundai seems to know all the right strings to pull. It doesn’t hurt when Jeff Bridges also has the perfect voice for your advertisements, either.

Here are all of their advertisement’s from Super Bowl XLVI, aka 46.

2013 Hyundai Veloster Turbo: Cheetah

2013 Hyundai Genesis: Think Fast

Hyundai: All For One