These days companies are always looking to form bonds, because in the current state of worldly affairs, one will always have something that the other doesn’t. This is a perfect example. BMW have one of the largest enthusiast buying forces in the world. More over, they are one of the most reputable and loved brands in the world; up there with Apple, Microsoft, Porsche, and the like. Local Motors have a crowd-sourcing community the 21st century can certainly envy. They’ve built a kit of half car and half off-road bad assery from the ground up called the Rally Fighter that you can buy and use legally in any of the 50 states.
It seems only obvious then that a car company like BMW, who’re trying to break into the EV world, would team up with a group like Local Motors who believe anything is possible.
Welcome, then, the Urban Driving Experience Challenge. A joint effort between Local Motors and BMW to have you, the community, help design the next city car we’ll be using by 2025.
There are three parts to this challenge, so read up:
“Phase 1 of the BMW Challenge will run from September 25 – October 16, 2012. A detail design brief and video outlining specific goals and deliverables will be released on the Local Motors website on September 25. A second challenge will begin in mid-November. In all, $30,000 in prize money will be awarded along with the opportunity for the top winners in each competition to travel to BMW headquarters in Munich to meet with the company’s director of research and development.”
That’s straight from the press release. Are you up to the challenge?
If you’re wondering why Local Motors, then I lead you to a quote directly from their company website describing their mission in life:
“To lead the next generation of crowd-powered automotive manufacturing, design, and technology in order to enable the creation of game changing vehicles.”
Check out more in the video press release below.
FOR IMMEDIATE RELEASE
LOCAL MOTORS AND BMW GROUP TEAM UP TO IDENTIFY THE FUTURE OF CLASS LEADING FUNCTIONS FOR PREMIUM VEHICLES IN AN URBAN ENVIRONMENT
Powered by the Forge at Local Motors, BMW Group Sponsors the Urban Driving Experience Challenge; $30,000 in Prizes Will be Awarded
Phoenix, Ariz. – September 17, 2012 – The BMW Group and Local Motors will jointly launch a first of- its kind ideas competition intended to identify vehicle features and functions that will define the urban driving experience in the year 2025. In a project that will see the BMW Group tap into the global know how of Local Motors online community of more than 20,000 members, the aim of this collaboration is to glean new inspiration and broader perspectives for future mobility solutions.
The BMW Urban Driving Experience Challenge, powered by the Forge at Local Motors, will be a two phase challenge that engages participants in the a forward-focused challenge specifically targeted to providing next-generation driving solutions to the world’s growing urban populations, and the challenges that are unique to these “Mega-City” environments. The first phase of the challenge will begin on September 25, 2012.
Increasing urbanisation, changing infrastructures and environmental pollution call for mobility solutions that strike a balance between global requirements and individual needs. This is nowhere more apparent than in the most densely populated and fastest growing urban centers around the world. BMW is already addressing this challenge today with visionary electric vehicles such as the BMW i3, as well as mobility services, inspiring design and an interpretation of premium that is strongly defined by sustainability. As a further step, the BMW Group has chosen to work with the open-source community at Local Motors to offer consumers the opportunity to participate in this endeavor.
“With our claim to innovation leadership, we have found in Local Motors the ideal partner with whom to explore new, forward-looking and revolutionary mobility solutions,” says Dr. Christoph Grote, Managing Director BMW Group Research and Technology. “The results will undoubtedly be very valuable for BMW, and we eagerly anticipate the extent to which we can channel the expertise we acquire into our series-production processes.”
With regard to design, development and construction, Local Motors is a leader in the world of “cocreation” – in fostering the design and development of locally relevant vehicles through a shared, open creative process between the company and the community. Founded in 2007 and headquartered in Phoenix, Arizona, the Local Motors community has from more than 130 countries, among them numerous engineers, industrial designers, fabricators and passionate automotive enthusiasts. To date, more than 100,000 design submissions have been posted to the Forge as a result of various competitions and user-submitted project ideas.
“We are delighted to be able to share the know-how of our community with the BMW Group, one of the world’s leading automakers, and hope that this collaboration will be crowned with success on both sides,” states Jay Rogers, CEO and co-founder of Local Motors.
Competition & Prizes
Phase 1 of the BMW Challenge will run from September 25 – October 16, 2012. A detail design brief and video outlining specific goals and deliverables will be released on the Local Motors website on September 25. A second challenge will begin in mid-November. In all, $30,000 in prize money will be awarded along with the opportunity for the top winners in each competition to travel to BMW headquarters in Munich to meet with the company’s director of research and development.
Together, BMW Group and Local Motors have created a short video that tells the story behind this innovative challenge. Click here to view the video. All information to participate in and support the BMW Group Urban Driving Experience Challenge will be available online at www.LocalMotors.com/bmw.
About Local Motors
Local Motors leads next generation, crowd-powered automotive manufacturing, design and technology to
enable the creation of game changing vehicles. Through open-source principals, Local Motors co-creates
innovative vehicles and components with its virtual community of 18,000+ designers, fabricators,
engineers and enthusiasts from around the world. Its groundbreaking approach to automotive
development has been recognized in publications such as Popular Science, Wired and Popular Mechanics,
as well as the Discovery Channel. For more information and/or to join the Local Motors Community visit
[Source: Local Motors]