Acura debuted their new future NSX concept at the 2012 Detroit Auto Show just last month, and since then, everyone’s been buzzing about it. Well Acura went ahead and used that to their advantage for this year’s Super Bowl.

Acura, like most Japanese car companies, offer typically bland yet informative advertisements for their cars. This time, finally, they make one with no real purpose whatsoever. The real brilliance of this ad is Jerry Seinfeld doing everything he can for the first new NSX, running in to a potential issue with another car nut, Jay Leno.

The whole thing is absolutely perfect. It’s funny, witty, creative and just promotes the NSX the way it deserves.

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